Sticky Key event situation
Why were the majority of the players unsatisfied with the sticky key event?
As a company, has Kabam started studying it?
Nobody complained about the green event or the energy refill calender. Why? Because they weren't game changing rewards, but amazing to have. It was a cool way of saying "We care about the community .Here is something for supporting us". About 500k extra gold is very similar in terms of reward quality. I think I speak for the community when I say nobody would have complained about them if they were never announced in the first place.
Take for instance the mystery gift crystals that were hidden from the calender about 2 years ago for Christmas that backlashed.
The community has certain expectations in mind when Kabam "announces" events
The solution to this is not for the community to expect lesser rewarding events all the time, but maybe for Kabam keep them a surprise till they're out.
With the green calender and the barons war, nobody complained about the rewards for the month. You could have put the sticky key in a random path in barons war without announcing it to the players. This would have been a real surprise and would have 'exceeded' expectations. The community would have been much more grateful.
Would you agree that the majority of your players are probably in their teens and early twenties? Instant gratification drives the majority of the them. As a company, you can't go about saying this is the players' faults and defend every action you make. The game was carefully designed to cater to the exact audience. You chose your audience.
Study them.
At the end of the day, your game is targeted at us. Knowing what's good for us benefits everybody in the long run. You can't serve players if you don't respect them or take responsibility for your actions.
P. S- I was fine with the sticky key event, but I understand why the majority were not.
