Monetization
So I'm probably being very "get off my lawn," but it's disappointing to see the new cat store tab. I know, obviously, that this free game needs to have profit generating elements. I also think, however, that the recent additions to that are against the spirit of a community, competitive game. I also think it takes away from the drive an individual player has towards working for champs, working to push content for rank up materials, and going into the aw/aq modes with real motivation. By making everything available for purchase, it seems kabam is doing 2 things. First is pushing everyone to end game play, because if you can get all the champs and rank them all the way the only thing left is to use them against each other. The second is trying to use these purchases to get cash earlier from players, as if expecting them to not stick around. It seems the spending over a long lifetime of an account is no longer viable amd they want a quick payout. It also makes me assume that the next step will be paying for arena wins or content completion, just like paying for the calendar skips. Im sure I'll be seen as just another old man who needs to hang up his sidekick and shut up, but I wanted to throw it out there in case others felt the same.