What it means for Kabam IF 1 million likes isn't reached by December 4th.
In short, Kabam is taking a huge gamble here:
Succeed and Kabam will shower us with gold (literally!). We, as players, will praise Kabam for being generous for offering us what is essentially a 'God Tier' Champion for only $1 USD, 10k 5* shards and lots of Collector Crystals. Kabam's reputation will be cleansed, likely resulting in a widespread trust of the company which would likely result in a greater volume of profits for Kabam. For Kabam, this would mean a greater reputation and a definite increase in sales.
Fail and Kabam will be portrayed as an egotistical company begging for Facebook likes, too self-absorbed to even notice their very own limits. Despite the fact that Kabam has good intentions in mind, this will likely be received by most of the community as a failed marketing or publicity campaign which would probably result in a loss of revenue for Kabam. The sad truth is, people don't care about intentions, they are more focused on the results and if the results aren't satisfactory, people, to put it simply, will not be happy.
"I must be cruel only to be kind" - Hamlet, William Shakespeare
Please do note that I am not trying to question Kabam or incite any hate against them. I am merely considering the consequences and side-effects of such an event and how easy it can backfire against Kabam even though they have good intentions at the end of the day. Ultimately, Kabam's loss is OUR LOSS as well. There's no two ways about it.
My Suggestion: If 1 million likes isn't reached by the deadline, Kabam should implement and give out a different, toned down set of rewards completely separate two the original rewards as discussed in the original thread. This way the players, who this event attempts to reward, will not go away empty handed. Either way, 750k, 850k, 1 million or any amount of likes is a phenomenal achievement by Kabam and the players should be rewarded anyway, so it makes sense to reward the players at least with something if the original 1 million is not reached. Second suggestion: Place milestone rewards at key points, eg) 775k likes, 800k likes, 825k likes etc and give out small rewards such as shards/gold/units whatever. This will boost player morale and will encourage players to promote the event and would likely result in an increase amount of likes.
What do you guys think? Is this a poorly considered strategy by Kabam? Are the rewards worth the risk?
