Sorry if i am taking a some place in the forum for this. But i have been playing this for 1 year and some months. Been an officer leader and played upto gold 1 alliance.
But 90% of the time it was not pleasent experience. But here i will post a screenshot of our team. The way this alliance thinks. They (officers) are making MCOC more fun by just taking a step forward and we are trying our best to be a team.
Also this team is the 1st ever alliance i have seen where old teammates return rate is 90%
And they have some friendship. Then they all (officers) comes up with a plan like this.

Amazing.
Name of our team is well u can see. Hehe. With members all over the world.
It's not the gifting part. But they have a progressive mentality. Which is essential for a team.