Seriously: Great start to the month
There are times, over the past five years, when I have been absolutely baffled at how Kabam did things. Just left totally baffled.
At the heart of it was always this feeling that there simply wasn’t a recognition of how to generate excitement by doing little things at the right time.
I think whoever was in charge of setting up how this month works...whoever that person or team was, my gosh. NICE WORK.
A 3-star to start the month of one of the featured characters? AWESOME. Let the testing begin!
Milestones available to get the 3-star character awakened through playing the game? PERFECT.
I firmly believe that this game is on the right track — it’s about player excitement. Get people excited to log in and play, and the energy will carry over into everything else.
I think Kabam recognizes that the characters will sell themselves if they just create mechanisms to encourage players to actually test and play the kits.
Nice work! Excited to see what’s to come!