Force people to progress
So in order to obtain better or best rewards people need to progress. So some people are stuck in rut, and don’t see a way out of it. How about for a couple or few months cancel certain maps in aq making them play new content instead of having them do the same map for x number of years. This is going on for a long time people will not break out of a cycle to make their account better. It’s obvious people will complain as people complain about free things. Or change the aq map completely.
Also hope the what if bundles stay around after the last season episode finishes up.