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Isnt the game technically called "Contest of Champions"

Cause the "Marvel" in mcoc is just the name of the company that mcoc has built their entire game around, I've always had this question in the back of my head whenever there's a loading screen.
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It is supposed to be like the comic books which were called “Contest of Champions”
Courtesy @RichTheMan
But without the apostrophe s, the word is part of the title. Just like “Marvel Cinematic Universe” can not simply be referred to as “Cinematic Universe”.