About Those Secret Codes and Twitch Drops - A DORK Diary
Howdy Summoners,
Saw a lot of dust up about Twitch Drops and Secret Codes out there and figured I'd just address it head on.
First... Sorry about those Twitch Drops! That was on me. Nothing was bugged or broken, I used my template for creating a new campaign but failed to update the time, resulting in the drops activating an hour later than it was supposed to. We've since released a promo code that had all the rewards in it for any of you that missed them "twitchdropcomp". In the future, we'll just allow for much more time and pad it accordingly to not run into that issue again.
As for Giveaways in general, here's some historical reference:
Originally, when I stepped in, there were promo codes given out at the end of the stream, and to my knowledge, I believe we were either doing a code OR a giveaway of a champion in Twitch chat at the time. Further, the champion giveaway was at one point just a SINGLE 7* for ONE person.. ONLY on Twitch. It then moved into 1 Featured 7* Champ and 1 7* Champ each for ONE person only, with 5 runner up winners getting 6* versions. It was usually pretty rare early on that there would be codes AND Champion giveaways in the same stream.
Now, the initial purpose of the promo codes was to encourage people to come watch the stream LIVE on Twitch. But as you can imagine, the promo codes didn't exactly require you to watch the stream, but only to watch whatever platform you follow for MCOC content to inevitably see someone share the code. Max viewership of the livestream was a far cry from the number of redemptions of the code, for example.
What you may not know is, Twitch Drops were always the destination and just needed to be built out and implemented. Once that happened, they replaced the promo codes, as you saw in 2025.
Some improvements I wanted to make was removing some of the exclusivity of Twitch in terms of the giveaways, which at the time was only the Champion Choice giveaway at the end of the stream. While we also streamed on YouTube, the giveaways were only able to be given to those in Twitch Chat, so we expanded this out to Gleam to include all people watching the stream to be able to enter to win. It also doubled as a solution to the insane amount of codeword spam in the chat through out the stream which was kneecapping our ability to interact with the audience effectively.
Additionally, we added a second giveaway to give more people an opportunity to win something with the Titan Crystal Giveaways earlier in the Stream ( which is pretty wild when you compare it historically to what our streams used to offer ).
As you might expect with change, this move was met with disappointment as it was a change in the previous process, but also, we had some challenges with its initial implementation ( sound familiar? ).
But, I feel we've gotten a better handle on the Gleam aspect of it, and we're better for it, now including MOAR people!
Enter Secret Codes - As I continually Oliver Twist our LiveOps department for more opportunities to give things away… I pitched the idea of Secret Codes and thought this could be a fun way to give players yet another opportunity to win a cool thing in small numbers. They gave me some fuel in the form of 7* Crystals to run with and test this thing out. These were 2 single redemption codes as It was an extremely small test, but I'm hoping to expand it a bit in the future with some tweaks.
First, I want to address the comms on this better. I may have leaned in a bit too much into the SECRET aspect. I'll rectify that next stream and make sure people know exactly what this whole thing entails in order to have a chance to win.
Second, I hear the feedback that people were too busy trying to figure out the code rather than listening to all the awesome puns coming their way ( Totally understand that! ). So, we'll likely set up a time that the codes activate, but it won't be too far beyond the end of the stream as the point is for you to be there live.
Third, if we find people just don't like it, we'll just remove it, as the purpose of this isn't to upset.
Alright I think this Dork Diary has gone on long enough... Stay Dorky and I'll see you.. ALL up in the next Livestream!
-Potimus..
