Incompetency at its finest
So you'd think them giving new accounts 10 free 3*s would be a nice win right... well you'd be wrong.
If you didn't know, if you make a new account right now you get 6 5*s, awakening gems and sig stones, 2m gold, and other stuff from their previous incompetency compensation packs.
So even when they do something "nice" its utterly useless and meaningless. The theme of the employees that work at kabam. Such a stupid oversight.