Kabam released a new build your own offer bundle today, and because there are a lot of possible options players can choose I decided to analyze all possible combinations of offers to determine which options would offer the best value for players. Of course, different players can have different needs in the game, so it is impossible to give a precise evaluation that would be applicable to everyone, so take all of this with a grain of salt. Review your options carefully, and make the choice that works best for you.
Here are the options as presented in the Big Brain Builder Bundle:

As with all build your own offer bundles, players are required to choose one option from the top and one from the bottom. All of the choices in each section are different, and most are not duplicated between sections. The top section contains 105 units, 100 units, 75 units, 123 units, 99 units, 100 units, 69 units, and 96 units. The bottom section contains 103 units, 80 units, 100 units, 99 units, 67 units, 89 units, 123 units, and 77 units. As you can see, there is a significant variety in the options available. To better organize the choice combinations I've created a selection grid:

There are 64 possible combinations, each with a different combined value. Choosing the best combination option from 64 different options can be tedious, so we can try to narrow down the options. The bundle costs 200 units, so any total value less than 200 we can safely ignore because those have negative net value, and economically speaking it is suboptimal to buy bundles with negative value. So we should focus on the options that contain more than 200 units of value. I've highlighted those options below:

There are only sixteen combinations that contain net value above 200 units, and thus worth considering in more depth. Reviewing the options further, it seems they fall into three different categories. Some options are relatively close to 200 units and offer a slight value above the unit cost. 208 units and 203 units for example, Some options are moderately higher and cluster around 220 units. 222 and 223 units fall within this category. And there is a group that exists outside both categories.
Here's all sixteen options, grouped into those three categories:

We can eliminate Category 1 as a contender for best options as all of its options have lower value than any of the options in Category 2 or Category 3. And by extension, we can eliminate Category 2 for analogous reasons. That leaves Category 3 options as the best value propositions in the offer. Fortunately, there is only one option in Category 3, which simplifies our analysis substantially. We can now locate that option in our original bundle combination grid:

This then is the optimal combination for the bundle, based on an objective economic analysis of the options available.

Of course, this assumes the player tries to optimize the quantitative value of the two bundle options. If a player has some other goal, then this analysis may not apply to their particular situation.