For next month's update...
How about next month (and as many months as it may take) kabam does absolutely zero new content, zero new champions, and zero alliance war; and instead roll out an update that fixes, not patches, bandaids, nor short-cutts around, but fixes! the many bugs, glitches, lags, and game crashes that plague this game?
Kabam may find that instead of attempting to lure in new customers with flashy new updates that feature the latest movie at the box office, that addressing the concerns of its current loyal customers would bring higher long-term revenue increases vs short term bumps from truly micro transactions of Noob players.