Eliminate "Help"
Both the button to request and the button to help. Get rid of it all. It has never been a perfect system and attempts to improve it have only managed to make it worse.
Update 24 hour alliance events to include 1k loyalty and 3-5 small energy refills. And while you're at it, upgrade the shards from premium. They are fairly worthless for all players after their first week or 2 in the game.
And make it so we either accept that arena cooldown times are what they are, or put a code into the game that gives people in alliances a reduced arena cooldown.