Basic Arena and Family Weekends
I have a young family, a wife and a child under 2 years old. Anyone who has a child at that age will know how much time they have at the weekend (zero, a few minutes here and there if you're lucky).
The only time I have to myself is mid-week, and they game is purely geared towards people who have all weekend to do nothing but play the game. Why not occasionally run an arena event that doesn't include the weekend?