Average Joe can't succeed in the contest
For players who don't spend millions of real life dollars in the contest, it's almost impossible to actually make it. As well as those who hold down real jobs in the real world that can't dedicate 19 hours a day to playing... Average Joe cannot possibly get anywhere in the contest.
For example, it takes far, far too long to explore act 4 cause there's no possible way average Joe can do act 5 or RttL or RoL.
You finally, after weeks of hard work, get a 5* crystal and KABAM! You get a Luke Cage...
Kabam is going to lose a lot of players because they feel they just can't get anywhere in the contest. Some of us are not as brilliant as the top players and we can't play the game as a living... Kabam need to make drastic changes or risk becoming obsolete. Make is possible for average Joe to get somewhere.
There's so many easy ways to make the game more worthwhile to your "weekend warriors". I'm not saying make it easy or take away/diminish what the pros have achieved... Just make it a little more doable.