There are two new reward bundles for this game; a 2-star Blade pack and a 3-star Morningstar pack (found here:
https://marvel.com/insider/rewards). When attempting to claim them, where it should be asking for your in-game name it instead is asking for a shipping address. There doesn't seem to be a way to have it directly applied into the main game. It was never like this previously with rewards, which make it seem like this reward is physical, and incorrectly labeled as that.
I realize Kabam is not Marvel Insider, but I cannot see a way to contact them directly, and it seems like Kabam would have an easier time contacting them about this issue. Hopefully this will not cause people to miss out on the reward if they mistakenly order this 'physical' prize, where there is no in-game name to send the reward to.