This is an article I wrote for MutaMatt's website - The Class Advantage, and a link to the post can be found
HERE!
Hello everyone, this is Dragon here! Resident UMCOC podcast co-host and moderator for Concierge! Mutamatt invited me here today, because I wanted to take a moment to give Kabam some kudos! (And no, no sarcasm.)
When the news broke of the updates to Sentineloids in AQ on Friday evening, I saw a great deal of the community rejoicing. Speaking from experience, it’s always frustrating to question your skills when fights are consistently not going your way, and you don’t know how to master a particular fight. With the changes coming up in the next round of AQ, I want to direct the thanks to where it is rightfully deserved - to Kabam.
Sentineloids have been in place since April 2nd. It’s currently (at the time of writing this sentence) April 13th. They’re going to have a fix in place by April 18th. That’s sixteen days. When you consider it took time to receive the feedback (let’s say 1-2 days), and then a handful of days to see there is a big problem (let’s say another 1-2 days), to have a solution planned, coded, and implemented by the 18th is not only impressive, it’s a Herculean effort on Kabam’s part. The last time we saw something addressed this quickly, we’re looking at 12.0.
Which is why the topic that I really wanted to address is helping the community understand how extraordinarily well Kabam handled this, and how we can help this happen again. Not only does Kabam deserve kudos for how they tackled the Sentineloid issue, we as a community need to realize that when our concerns can be backed by data - actioning happens. Quickly.
How do I know this was backed by data? And what data was used? I’ll admit that this is supposition, but I’ve got that supposition backed by facts. So hold onto your butts while I walk you through what I believe has happened in the Kabam headquarters in the past ten days, because I believe you’ll be just as impressed as I am!
Going into the Sentineloid/mini boss update, we can make three assumptions, based on information we have. Assumption #1 - Kabam has data about what changes in AQ cost players. This assumption is based on the knowledge we have that Kabam tracks character usage in AQ. Extrapolating that data collection to include item use is pretty minimal. Assumption #2 - Kabam knows there is a learning curve with any new changes. Kabam has changed AQ enough times, they can make a proper educated guess on the increase in item use they will see, until things level out again. Assumption #3 - Kabam is not actively trying to piss the player base off. Simple business sense here.
With all of these assumptions in place, let’s set the stage for April 2nd. The Sentineloids are in place. Folks have had a chance to deal with them in event quests, so they aren’t completely unfamiliar, and have had a chance to learn their move sets and abilities. Mini bosses are also getting a refresh, giving AQ a bit of a “new” feel. Clear intent by Kabam - keep AQ fresh for those that have found it boring/routine, and set the stage for further updates down the line.
At this point, Kabam (in my opinion) had made some assumptions of their own. Assumption #1 - This is a routine/standard update to AQ and won’t rock the boat. Assumption #2 - The player base, having experienced Sentineloids in the EQ, is ready for them in AQ. Assumption #3 - The player base has bothered to take the time to read, and understand the Sentineloid abilities.
So, with two clear sets of assumptions - one I am guessing Kabam thought going into this, and the other based on past actions/facts, we go into April 2nd. There is a large and immediate backlash. It’s a Monday, so full staff is in office at Kabam, observing. They expected some backlash with the changes, so that’s not uncommon. They are in a “monitoring” state. By April 4th (Wednesday, day 3 of AQ), videos are coming out from prominent YouTubers on how to handle the Sentineloids. Complaints are only getting louder and some are coming from an unlikely corner - tenured/experienced players who have completed end game content.
My guess is that by April 4th (Thursday, day 4 of AQ), this felt like more than simple grumbling about changes. So, at this point, I am also guessing that Kabam went to compare data to the last AQ transition that was made. How did the first three days compare to the last time they made changes? (For a time check here, they posted the changes they are making and the implementation dates on April 14th, only 10 days after this point, two of which are non-business days, so really only 8 days.)
From a business perspective, nothing short of a ludicrous-level disparity is going to cause action to be taken as quickly as it has been. Imagine this - Kabam is expecting a 10%-20% increase in potion usage. And instead, when they look at the data, they see a 200% increase in potion usage. (These are fake numbers I have made up, but are meant to showcase what necessitates this level of action.) By the end of AQ (April 7th), I’d be willing to bet that whatever the initial increase in potion usage was had gotten even worse.
Something was very, obviously, broken.
More videos by YouTubers are published. Guides for handling the Sentineloids are passed out by community contributors. This is a topic being addressed by everyone, in multiple avenues, and the frustration only continues to grow. (They are now 7 days away from the announcement they made today.)
Two things had to happen at this point. 1. Ideas to address the issues are discussed by Kabam. 2. Community feedback has to be scoured to find the truth behind the problems.
The latter is where we hurt Kabam so much more than actually helping them. They knew they had a problem, a big one. But when you have to dig through hundreds (and there were hundreds) of posts to find the suggestions that were actually going to help, and were feasible, you’re talking about a truly epic uphill battle that Kabam did not have time for at this point. They needed solutions, and they needed them immediately. Any changes made had to be designed, coded and added to the implementation schedule, because this was now priority one.
Anyone who has ever worked in a corporate office, or done beta testing/UAT/triage of new software, understands, in some capacity, how absolutely incredible it is to go from: “This is horribly broken.” to “We have a solution, we have the time, money, manpower, and effort to get it fixed.” in five business days. But that is precisely what Kabam did.
To those of you who do not have the context to understand, I shall reiterate the comparison from earlier - The last time we saw Kabam stop and action this quickly, with this level of efficiency, was 12.0. This was treated (based on the timeline) with the same level of urgency. The fact that we are getting all of the updates and fixes we are on the Sentineloids by the start of next AQ is nothing short of a miracle of manpower.
We owe Kabam (as a community) a huge thank you. The handling of the Sentineloids was everything we could have asked for, and more.
What now?
When I first sat down to write this post, I had a different direction in mind than what this ended up being. I’m going to leave it as-is (because we give Kabam a lot of **** sometimes, but this time they deserve the praise), and add this on.
(Continued Below)