What is the perfect deal?

So recently kabam have been making some terrible decisions deal wise, giving out small amounts of very important resources for ridiculous amounts of money. But then it begs the question, what is the perfect deal and what makes a deal good/not good?

First of all we need to talk business, kabam needs to make money, preferably as much as possible, surely using that logic then they should make large, expensive deals? No. In a recent poll I created it showed that many of the f2p/casual spenders in this game would rather spend £10 or under and not a large amount of money. This makes sense right? I would much rather spend a small amount of money on an in-game deal then a large amount, with which I could buy something in the real world instead. So surely it makes sense for kabam to incorporate more £15 or under deals, as they are more enticing to those who do not spend normally. It is smarter for a buissness to sell to more people than less right?

So now we’ve established that the ‘perfect’ deal should be under £15, in order to entice a much larger audience, what about value? Another recurring theme in the comments of that same poll was the fact that the majority of players want garunteed value, catalysts and sig stones as opposed to crystals. This makes perfect sense, people want a deal that gives them actual value whichever way the wind may blow. Buying cavalier crytals for example may well just give you 3 stars. This is bad for Kabam’s buissness model as well, many people on the forums have said that after spending 100s of pounds on cavaliers, they got trash and now will no longer spend on the game, this means kabam has lost future buissness.

Signature stones and high-tier awakening gems can be a good way of getting garunteed value, however RNG is still involved here, the ‘perfect’ deal would have near to no RNG involved. The 5* nexus awakening gem deal was a very good example of this. Yes there is an element of RNG, kabam didn’t want to give a generic gem simply because they still hold lots of value. You had a 50/50 chance to get any 1 class after all. Yes it is possible that £70 was a little too high to entice first time spenders but overall I believe that was the best deal kabam had offered us for a long time. In conclusion generic signature stones/nexus crystals hold a far higher value then class based/basic crystals.

Finally the icing of the cake in any in game deal, gold. There is apparently a gold problem that many players are experiencing. Although it is possible to simply grind arenas and sell ISO many players do not want to go through the long and sometimes arduous processes involved here. So what better way of enticing in players than gold? Now we saw from the golden doubloons event how valuable gold is, around 1 doubloon. Now if we say that £100 would have got you 375000 gold you might think that’s a low amount but we must bear in mind that the gold there, as in many other deals, is completely additional to the other valuable items in that event such as a 5* generic AG. I think a generous amount of gold would be to say for every £10, 100000 gold is due on top.

Game economy should also be taken into account, we could say the ‘perfect’ deal is a 6* generic AG for £5 but of course that would destroy the games economy. The abyss of legends would look like it’s not worth doing when one can simply spend £5 instead. We must bear in mind that, on average to complete the labyrinth of legends, taking the easy path with a 5/65 it might take 400 units worth of revives

Source:
https://forums.playcontestofchampions.com/en/discussion/180691/labyrinth-100-as-a-f2p-from-first-path-to-100-in-4-days-a-comprehensive-guide-w-aegon-data#latest

400 units is 1 7.75th of an Odin, which is equivalent to £13. So 2 5*s and a 5* class AG crystal is valued now, in the current game economy, at £13 however a 5* generic AG along with 45000 5* shards and a 5* OG ultron is valued at 3480 units (source is the same as above), which is roughly an Odin + 1 in 8.1 of an Odin, in terms of money that’s £112, much more right? This is in terms of doing LOL though and the person who posted the thread where I got this information admits hit playing was sloppy sometimes. Taking this into account I would say that a 5* Genric AG, 4 5*s and a 5* ultron is equal to roughly £100 (also however much it takes to get a 5* Ægon to 5/65 which currently you can do for free)

So in conclusion I think that the perfect deal is as follows;

Under £25, to entice more spenders
Garunteed value, no crytals/cavs
Selectable, like a nexus AG/T4cc selector
Good for game economy
Contains a fair amount of gold
Is useful in the meta, sure you could give us a 4* generic for £5, it fits these criteria, but is it useful?

Comments

winterthur

Which customer base are you targeting?

Summoner? Proven? Conqueror? Uncollected, Cavalier?

Epistriatus

For me the perfect deal was that my wife said saturday that I could sleep in the following day if I were to give her a massage, ‘cause she had backpain........was a win-win deal for me.

Snizzbar

For me the perfect deal was that my wife said saturday that I could sleep in the following day if I were to give her a massage, ‘cause she had backpain........was a win-win deal for me.

I had a similar situation, except I got a different reward

TP33

Which customer base are you targeting?

Summoner? Proven? Conqueror? Uncollected, Cavalier?

I maybe should of worded this better but it isn’t an exact thing. The perfect deal would be impossible to state because different players have different needs. This is a thread about what makes a deal good and what we as a player base would like to see more of

Mauled

An interesting post. I for one hate the tiered deals - 1k - 4K - 10k type, as you only seem to get any value if you buy the lot and outside of the real big spenders 95% of people probably aren’t even going to read anything that says ‘advanced’ or whatever.

Those unit pop up deals when you open crystals need to be binned, if anyone buys them outside of missclicks I’d be surprised.

Offers where I can choose what class of something I get are the most appealing, not that I spend these days of course, but those always come with a horrific premium price tag.

The real balance IMO is that money shouldn’t be able to provide something that you can’t access in game - this is where they went wrong in the gifting - nobody care if you sell a couple of T5B, most of us can get 1/month through AQ, but if you auctioned off T5CC where 95% of the player base can only get hold of it through Act 6 and a sliver from AW/AQ you’ve got a problem.

SpideyFunko

the ones that don’t exist

xNig

Or these recent deals could just be overvalued deals to position the perceived value at a certain price, then “wow” us on July 4th. 🤔

Demonzfyre

So you want them to send out offers with 5 sig stones, T4B and gold? They aren't going to sell 5* crystals, AG's or high end resources for $25.

unknown

This content has been removed.

K00shMaan

The perfect deal for Kabam is the one that maximizes profit either in the short run or the long run depending on their cash flow needs. Just because a poll and found out that the majority of players want lower priced deals has little meaning as to whether that's the best deal for Kabam because the majority of the players probably aren't making the majority of the purchases. However, note that I said little meaning and not no meaning. It it most likely in the best interest of Kabam to throw a Loss Leader type deal out every once in a while to keep players happy. The challenge for Kabam would be to determine the frequency of this as if they occur to frequently people would outright stop buying other deals. Supply and Demand simply stated that as you raise the price less people buy it but that doesn't mean they are making less money by raising the price. Mobile games are an interesting market as in some ways they are a perfectly competitive market but in other ways are a monopoly.

As for what is in the deal, I think you're fairly spot on with guaranteed value is ideal. Buyer's remorse can have a significant effect on people's spending habits and when people don't end with what they want even when the end up with something of the same value, they may become de-incentivized to purchase the next offer that they would otherwise be interested in.

And sig stones. I feel like small amounts of sig stones should start getting thrown into deals like gold is. Getting 5 stars to sig 200 is just such a task. It would help a lot if you could get a few of these in addition to what you're actually paying for every time you felt like spending

FRITO_Man

Nah, you guys are getting it wrong and writing long essays
The best deal is a 99$ crystal called the Swedeah Crystal
It contains Groot, cyclopsm Kamala Khan, Rogue, and Civil Warrior
And gives 1 gold

Terra

Or these recent deals could just be overvalued deals to position the perceived value at a certain price, then “wow” us on July 4th. 🤔

TP33

. The challenge for Kabam would be to determine the frequency of this as if they occur to frequently people would outright stop buying other deals. Supply and Demand simply stated that as you raise the price less people buy it but that doesn't mean they are making less money by raising the price.

Yes but to a certain extent then many people would stop buying the deal altogether, and at the moment it seems like £25 is that maximum amount. After that those less inclined to spend will stop but before that kabam don’t make enough money. They’d make more money selling us 5 £20 deals then 1 £100 deal simply due to psychology.

K00shMaan

They’d make more money selling us 5 £20 deals then 1 £100 deal simply due to psychology.

Not necessarily true because the present value of the money is worth more than an equal nominal value of future money.

Kabam would rather have you buy a single $100 deal Jan 1 than 5 $20 deals throughout the year strictly in terms of value. But it is incredibly important for their long term success to continue to find reasons for you to login and spreading out the value of these offers over time can help with that

Mauled

They’d make more money selling us 5 £20 deals then 1 £100 deal simply due to psychology.
Not necessarily true because the present value of the money is worth more than an equal nominal value of future money.

Kabam would rather have you buy a single $100 deal Jan 1 than 5 $20 deals throughout the year strictly in terms of value. But it is incredibly important for their long term success to continue to find reasons for you to login and spreading out the value of these offers over time can help with that

Not disagreeing with you here, but they’re probably more likely to hoover people up with more frequent lower value deals.

Average wage in the UK is around £25k, or it was when I last looked, so you’re looking at having roughly £400/week after tax and before life intervenes. I think that people would be far more inclined to drop £20 on a deal more regularly because it’s the sort of cash that people are more likely to have spare. I’d be more likely to spend 5% of my wage a few times than 25% once.

Thebgj

3x unit offers
5x unit offers

Mathgeek

The perfect deal is a $9999 nexus crystal that only has groot at any star level.