In the end, this is fine with me, because I just won't spend money like I used to, and the feeling in my alliance is much the same. If Kabam wants me to spend, they'll present good offers. Simple as that.
These special offer periods (July 4 and CW) are a bit different, but in general they don't specifically want you spending and that's why the offers don't have great value. They want people spending who are willing to spend a lot for relatively little in return, because those people benefit the game the most: they contribute the most revenue, while unbalancing the game the least with their demands for that cash. And there appear to be about four hundred million dollars per year worth of such people.
The cash offers are like an inverse auction. Some people say they need a pile of stuff this high before they spend. Other people say they only need a small bag of stuff before they spend. Kabam takes the latter people's money, and let's the former keep their money. This isn't greed either; somewhere around 70% of F2P players don't spend at all, and there's no reason to think MCOC is widly different. The more stuff you give to the spenders, the less attractive the game becomes to the free to play players. Which would be fine, except the spenders of tomorrow are the F2P players of today. Choke them off, and your game withers and dies.
You need money today to keep the game going. You need a game that is attractive to free to play players because that's where tomorrow's money is going to come from. So the game tries to get as much revenue as possible while giving out as little game-altering value as possible. At least in general. If you think the offers aren't worth your money, that's not at all strange: you're part of the majority of players who think that, and deciding not to spend on them is the choice you're expected to make.
Yep I was completely f2p for the first 2 years so I definitely became a spender but I only spend to complete end game content and holidays sales where you get units on top of catalysts and crystals.
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