"Rush to it!"

Why does kabam always start a race when new content is added? I understand the special events but even additions to the story quest...just wonder why we want to rush through new story quest material when it takes so long to get more...does anyone replay after rushing through?
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Specially android users which have longer loading times
It is the players who are eager to go through new contents as soon as they can, because they are excited.
As for replaying old content, the game is designed such that completed content don't gibe any good rewards if replayed. Which is understandable because players would not need tackle harder future contents if they can just farm old contents for good rewards.
Seriously, not everything is Kabam's fault.
Already given you the reason: excitement.
I'm sure they are a lot of other players who takes the game easy without rishing, but those people are also less likely to frequent a forum that is dedicated to discuss the game.
You are a tortoise who decides to go into a rabbit's barn and ask why is everyone running so fast.
If you really wanna find chillax players, you are at the wrong place. People here are talking about getting T4cc every week, not completing monthly event normal mode on the last week.
Take your time my friend.