Why do the UK guys get a rough deal?

Archdemon_Archdemon_ Member Posts: 639 ★★
Talking to the rest of my alliance about the Cyber Monday offers etc yesterday it became apparent that the $ values are set to the same as the £ values. For example a $9.99 deal was £9.99 to us UK players.
Now correct me if I am wrong, but $9.99 works out to around £7.49......25% less or thereabouts!
This needs to be brought in line with each other, otherwise it could be considered as being discrimination against UK/European players.

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