Real whales aren't making youtube videos or posting on platforms. Too busy enjoying life with their whale funds. They spend 1000x more on the game than you or me, but they care about it 0.00001% as much.
Total bulshit, I whaled all the time and also been active here, well sometimes. Anyhow, I stopped whaling after banquet. That was the last time I spent great chunk of money in this game. Valentines sale, I spent only 500 bucks. I’m planning to cut spending even more if Kabam doesn’t care about rewards overhaul, bring in new EQ difficulties, etc. I’m not even mentioning bugs. I’m not saying everyone should follow the same course, this is my own opinion. Take it as is.
For every ancient leviathan dragged down by the years and Kabam harpoons, there are 100 young vigorous bulls ready to take their place. Record MCOC revenue in the last quarter speaks louder than any loud disgruntled minority on the social platforms.
That doesn't prove anything, if this cycle continues then some day people will just stop whaling overall because they're gonna find out sooner or later that kabam doesn't care about players and they will just do their greedy sh*t as long as they're getting the money.
Why not just keep the old whales and keep getting new ones side by side and gain maximum benefit but also maybe work a little on the game, fix bugs faster after testing them, fix rewards, listen to the community and don't be greedy with every decision made in every update.
Alot of things in the game are due and need updates and all of them matter greatly but kabam chooses to prioritize some unnecessary UI changes, like yea they're good but what about things that actually matter. No hate towards anyone or kabam just facts and a counter argument to "100 bulls ready to replace an ancient leviathan", a leviathan holds more value than a billion bulls, no matter the size or number, old whales would be more connected towards the game and stay longer.
I can tell you have little experience in growth marketing or maybe modern business principles in general. In the mobile game context especially, prioritizing new customers over retaining existing ones boils down to the following realities: (1) Netmarble and Marvel closely watch new player growth as a key indicator of Kabam's success. (2) New players represent new revenue streams. (3) Existing players will inevitably churn over time, even if Kabam did everything you and the other old whales asked it to do. For every 1 old whale who'll stay if accommodated, 100 will leave no matter what. That's just the nature of the gaming industry. (4) The entire premise of the mobile game business model is monetization and engagement loops. The % of old whales is so small that it's weird that any even exist. It would be nonsensical for Kabam to prioritize anomalies instead of the obvious and widely accepted focus of targeting new players.
Real whales aren't making youtube videos or posting on platforms. Too busy enjoying life with their whale funds. They spend 1000x more on the game than you or me, but they care about it 0.00001% as much.
Total bulshit, I whaled all the time and also been active here, well sometimes. Anyhow, I stopped whaling after banquet. That was the last time I spent great chunk of money in this game. Valentines sale, I spent only 500 bucks. I’m planning to cut spending even more if Kabam doesn’t care about rewards overhaul, bring in new EQ difficulties, etc. I’m not even mentioning bugs. I’m not saying everyone should follow the same course, this is my own opinion. Take it as is.
For every ancient leviathan dragged down by the years and Kabam harpoons, there are 100 young vigorous bulls ready to take their place. Record MCOC revenue in the last quarter speaks louder than any loud disgruntled minority on the social platforms.
That doesn't prove anything, if this cycle continues then some day people will just stop whaling overall because they're gonna find out sooner or later that kabam doesn't care about players and they will just do their greedy sh*t as long as they're getting the money.
Why not just keep the old whales and keep getting new ones side by side and gain maximum benefit but also maybe work a little on the game, fix bugs faster after testing them, fix rewards, listen to the community and don't be greedy with every decision made in every update.
Alot of things in the game are due and need updates and all of them matter greatly but kabam chooses to prioritize some unnecessary UI changes, like yea they're good but what about things that actually matter. No hate towards anyone or kabam just facts and a counter argument to "100 bulls ready to replace an ancient leviathan", a leviathan holds more value than a billion bulls, no matter the size or number, old whales would be more connected towards the game and stay longer.
I can tell you have little experience in growth marketing or maybe modern business principles in general. In the mobile game context especially, prioritizing new customers over retaining existing ones boils down to the following realities: (1) Netmarble and Marvel closely watch new player growth as a key indicator of Kabam's success. (2) New players represent new revenue streams. (3) Existing players will inevitably churn over time, even if Kabam did everything you and the other old whales asked it to do. For every 1 old whale who'll stay if accommodated, 100 will leave no matter what. That's just the nature of the gaming industry. (4) The entire premise of the mobile game business model is monetization and engagement loops. The % of old whales is so small that it's weird that any even exist. It would be nonsensical for Kabam to prioritize anomalies instead of the obvious and widely accepted focus of targeting new players.
your narrow focus on chasing new players might seem like a quick revenue fix, but it’s a shortsighted view from a marketing standpoint. Let’s get real:
First off, while attracting new customers is important, your approach completely ignores the power of retention. Loyal players. those so-called “ancient leviathans” aren’t just numbers; they’re the backbone of a sustainable brand. They generate consistent revenue, provide invaluable feedback, and create a buzz that no ad campaign can buy. In marketing, customer lifetime value is king, and dismissing your long-term players in favor of a revolving door of new users is a recipe for instability.
Second, the notion that churn is inevitable and that you should simply replace the old with the new is flawed. Yes, turnover happens, but smart marketing strategies focus on reducing churn. A balanced approach that nurtures your core audience can actually lower acquisition costs over time because word-of-mouth from satisfied, long-term players is far more powerful than any paid campaign.
Finally, relying solely on short-term metrics like quarterly revenue ignores the strategic value of community trust and brand reputation. A company that continually neglects its veteran players sends a message of greed over care. This not only alienates the core community but can also harm the brand in the long run. Sustainable growth in mobile gaming, and in any market, comes from a blend of fresh acquisition and deep, ongoing engagement with your existing base.
In short, your model might boost immediate revenue, but a truly successful marketing strategy builds lasting relationships. Ignoring the value of long-term players is not only shortsighted. it’s a risky gamble that could ultimately backfire.
Real whales aren't making youtube videos or posting on platforms. Too busy enjoying life with their whale funds. They spend 1000x more on the game than you or me, but they care about it 0.00001% as much.
Total bulshit, I whaled all the time and also been active here, well sometimes. Anyhow, I stopped whaling after banquet. That was the last time I spent great chunk of money in this game. Valentines sale, I spent only 500 bucks. I’m planning to cut spending even more if Kabam doesn’t care about rewards overhaul, bring in new EQ difficulties, etc. I’m not even mentioning bugs. I’m not saying everyone should follow the same course, this is my own opinion. Take it as is.
Whales are money is no object players that want/need to be on top. They’re not going away unless money stops letting them be on top.
We need them and I absolutely appreciate them.
You clearly don’t know any whales. A lot of us have stopped spending.
It's natural. How many years can grown adults invest so heavily in a mobile game? The record revenue last quarter is driven by newer younger whales with a fresher interest in the game. This is why there is such a disconnect between the disgruntled bitterness of the veteran players on the forum and the unbridled success of MCOC. It's like when senior citizens complain about all the new gadgets like smartphones and driverless cars. They are literally irrelevant to the market...
This is the equivalent of people who think certain investments "always go up no matter what".
It just isn't so.
Right, I agree with that. I just have to assume that there is high turnover in the MCOC whale market just due to the nature of the game. Someone who spent thousands of dollars to get the newest 5 or 6 star rank will probably be more jaded about spending that much money again to get the newest 7R4 offers. They've been through this before, and they know that no matter how much money you spend, the game moves on and your investment becomes obsolete pretty quickly. Whereas newer whales don't have that history, and they just look at the game with fresh eyes.
this is pretty accurate imo.
veteran whales are likely to be jaded and slow their spending because they've been through several rounds of rarities and have seen all the tricks. new whales look at things with a fresh perspective and are more excited.
Comments
In the mobile game context especially, prioritizing new customers over retaining existing ones boils down to the following realities:
(1) Netmarble and Marvel closely watch new player growth as a key indicator of Kabam's success.
(2) New players represent new revenue streams.
(3) Existing players will inevitably churn over time, even if Kabam did everything you and the other old whales asked it to do. For every 1 old whale who'll stay if accommodated, 100 will leave no matter what. That's just the nature of the gaming industry.
(4) The entire premise of the mobile game business model is monetization and engagement loops. The % of old whales is so small that it's weird that any even exist. It would be nonsensical for Kabam to prioritize anomalies instead of the obvious and widely accepted focus of targeting new players.
your narrow focus on chasing new players might seem like a quick revenue fix, but it’s a shortsighted view from a marketing standpoint. Let’s get real:
First off, while attracting new customers is important, your approach completely ignores the power of retention. Loyal players. those so-called “ancient leviathans” aren’t just numbers; they’re the backbone of a sustainable brand. They generate consistent revenue, provide invaluable feedback, and create a buzz that no ad campaign can buy. In marketing, customer lifetime value is king, and dismissing your long-term players in favor of a revolving door of new users is a recipe for instability.
Second, the notion that churn is inevitable and that you should simply replace the old with the new is flawed. Yes, turnover happens, but smart marketing strategies focus on reducing churn. A balanced approach that nurtures your core audience can actually lower acquisition costs over time because word-of-mouth from satisfied, long-term players is far more powerful than any paid campaign.
Finally, relying solely on short-term metrics like quarterly revenue ignores the strategic value of community trust and brand reputation. A company that continually neglects its veteran players sends a message of greed over care. This not only alienates the core community but can also harm the brand in the long run. Sustainable growth in mobile gaming, and in any market, comes from a blend of fresh acquisition and deep, ongoing engagement with your existing base.
In short, your model might boost immediate revenue, but a truly successful marketing strategy builds lasting relationships. Ignoring the value of long-term players is not only shortsighted. it’s a risky gamble that could ultimately backfire.
Whales gonna whale.
1 whale dies 2 more rises.
veteran whales are likely to be jaded and slow their spending because they've been through several rounds of rarities and have seen all the tricks. new whales look at things with a fresh perspective and are more excited.