Offers only catered for the big spenders...
All we keep seeing is offers catered for the spenders. Where is the 'appreciation' for the MAJORITY of your players? You really think the way to make the most profit is to throw out expensive offers? You will get a lot more purchases with cheaper offers. Having a purchase is better than no purchase, right?
Also - Your 'appreciation' month is possibly the worst/insulting idea possible. Most of us level 60 players don't need gold, experience (that does nothing for us) or BC. Trying to show that you 'appreciate' us by giving us worthless rewards, is really like rubbing salt in an open wound.