Is Kabam ignoring f2p players completely?

First we had that HOF event that was mostly for spenders and only those who grinded arena 24/7. Next we have a lot of champions that are locked behind paywall. Then this new wheel of fate which even big spenders hate. I mean why release an endgame content that 99% of players will hate? I know kabam is a company that wants to make profit but they can't just ignore a whole community to have like 1000 or 2000 people happy. Something needs to be done.
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For champions locked behind a cash paywall; there's no denying this is an increasing issue that needs to slow down (or really stop). Exclusively paid access to champs is unfair. Early access, sure. But when our best hope is that MAYBE a year later we might have a shot, that's a problem.
As far as the content goes, there's absolutely nothing wrong with Kabam making content that only a small handful can do right away and others have to work towards. We're still seeing posts of players looking for advice on Epoch, right? Well I had that done in the first week, why didn't those guys? Because they had to work towards it and build up their roster. So the idea of aspirational content is not an issue and hasn't bothered any of us before.
The problem in this scenario isn't the mindset, but rather the content itself. The rewards aren't worth it for the players that can do it now, and they will be worth even less by the time the players that can't do it now can do it later. The content has got to be the worst late April Fools prank anyone has ever pulled, because they can't possibly be serious with this garbage.
I'm not F2P but I'm certainly no whale, probably somewhere more like a tuna or sea otter. I don't like the amount of monetisation either but I do know that licensing a product like Marvel isn't cheap. Some licences actually increase in cost year on year because of things like brand association and not just inflation.
The balance feels off at the moment, I agree, but those who pay always need to get something ahead of everyone else otherwise why put money into the game at all?
It's not for everyone though I respect that, but if you want to participate in j4/hof/cyber events as a ftp then you pretty have to do it to some degree
F2p doesn't mean you'll get to do everything,
F2p have to make choice on where to spend units,
July-4 and banquet
Or
New hero crystals.
Like every business kabam want the next sale to be better than the last sales .
In the process free2play gets crushed 😂
Last year I grinded enough units to max out j4, banquet and a lot of cyber weekend.
It's tedious at times, but its the price you pay when you want to vaguely keep up in this game.
F2Ps are the cannon fodder that whales pay to dominate, the bodies that fill the matchups, and the audience that makes their flex worth anything.
To be clear I'm not F2P.
For example look at candy crush and look at mcoc, mcoc don't have that tag "contains ads" it. Really affects the number of new downloads a lot.