My personal feelings regarding the mystery item
Over and over again we've been promised "full transparency" by the team. I finally reached the point where I started to trust them again. I even started spending a little again. Then the mystery item was revealed. Look, I get the idea behind covering it up because they didnt want to reveal the gifting event. But if you're going to cover an item, make it a good one. Or, how about this, uncover the item immediately after you release the event so we dont sit here and get our hopes up. That isnt total transparency. At best that's complacency and apathy regarding your fan base.
I've said it before and I'll say it again. I spend on this game when I feel that I'm getting a value. Why is it so hard to just put the players happiness first?