Only so many Helps each day actually count toward giving you a loyalty, and for counting toward Ally Help Event points.
You can continue to do a help after limit and it will reduce their Arena refresh time or give them Quest Energy, but otherwise doesn’t benefit you at all after your limit.
No, I haven’t been able to get loyalty for around a week. I only noticed today that no matter how much I helped the past few days, I was still at the same amount of loyalty.
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Only so many Helps each day actually count toward giving you a loyalty, and for counting toward Ally Help Event points.
You can continue to do a help after limit and it will reduce their Arena refresh time or give them Quest Energy, but otherwise doesn’t benefit you at all after your limit.