Poor rewards.
After seeing the new season rewards, many of us totally lost the interest of playing this season of AW seriously. Maybe the season time is short now, but the map is way lot more tougher than the previous one we were playing. It's not worth the trouble or our money to spend on it because of this poor amount of rewards which we are going to get after the season ends. In a sense we get better rewards from monthly uncollected quests. So what's the point of wasting our time/money/resources over this rewards which isn't going to help us progress any further!!