Because an embarrassing amount of people would load up thousands of units onto an alternate account and gift their main a butt load of GGC’s. Then they would refund the money or it would be from a stolen card, so their alt would get banned but by that time who cares cause their main got the GGC’s.
The change was announced several months ago. I believe the primary reasons were based on fraud (people using stolen credit cards to sell ggc at discounted price) with scammers as an additional reason.
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You would only be able to gift “consumables” (items like potions, boosts, mastery cores, etc)