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I am not sure if others feel the same as me. This is my impression from the last few sales (Cyber weekend and current Banquet sale).

I was ready to invest $100 or $200. I am low-level spender and such amount is the largest amount I've ever invested in one sale. Typically I spend on subscription, some units monthly pass, platinum pass, missing essenses for idols). Nothing crazy.

And I was really up to spending more.
But....

1. During cyber weekend I was waiting for 7* pool update before buying Odins to understand better if I need awakening gems or sig stones. But, haha, the way how you, Kabam, handled the problem and gifted limited amount of affected users with x2 of their crystals allowing to dupe existing before champions, raise prestige and getting more titans... This way disappointed me the most for all the years playing this game. My wallet was closed immediately, I added a bit more and bought myself PS VR2 (which I am really happy about).
2. Current Banquet sale. I am looking at Odin and thinking "this could be better". I am looking at lower options and think "WTF GBC are doing there?". I am looking at the track and thinking "Are you crazy? 1K USD?". The Banquet started very nice. SBSs and Jubilant crystals felt very good. But sale.. Is it even sale? I do not see good value for money, really.

This is crazy. I wanted to spend, I want to spend. And I do not see value for me for that money. Whales will say $100-$200 is nothing. For me $100-$200 is pretty valuable amount. I do not understand how you can be so greedy and not putting good value into sales per dollar spend?

Maybe it is just me who overestimates $100. But maybe, there will be some other people who feel the same and who would spend on this sale, but will not do that. Maybe you will say that $100 is nothing to Kabam's profit this event. But maybe, if there are 1000 people who will not spend because of lack of the value, it will raise to higher sum.