**Mastery Loadouts**
Due to issues related to the release of Mastery Loadouts, the "free swap" period will be extended.
The new end date will be May 1st.
Due to issues related to the release of Mastery Loadouts, the "free swap" period will be extended.
The new end date will be May 1st.
Comments
Credit to Reddit:
https://www.reddit.com/r/ContestOfChampions/comments/9u1pa4/past_4th_of_july_black_friday_cyber_monday_deals/?st=JOUEQQEO&sh=6f346e85
While I agree with your analysis, I still feel like it's a slap in the face of players who bought this last year.
Why not have an uncollected offer at 60% of the price? Or reduce the price of an offer on repeat for everyone who bought it in the past?
Actually, retail relies on “Black Friday” far more than many online businesses, especially mobile games. And even retail has been moving the start gates more and more the last several years and mashing it into more of a 5-day event in the US.
Kabam’s offers are deliberate. And the data gleaned from those offers and responses to them is invaluable. I didn’t mean to imply this was solely customer research, but the MCOC audience is far more captive than someone shopping for a toaster or a fridge. Hard to find a T2a or a 5* Aegon at Best Buy.
Dr. Zola
Actually, Zola is describing a fundamental monetization idea that's pretty much universally used across all of the F2P gaming world.
It is the people who say "the game has progressed" that don't understand how this works. The offers aren't targeted at "the game." They are targeted at people. And this game has, and always has players of all progression levels from multiyear veterans ro people who started playing literally yesterday. How valuable an offer is has nothing directly to do with "game progress" only with player progress. An offer that is worth nothing to a multiyear veteran might be worth a huge amount to a new player.
Offers must target a range of players across the game for a number of economic and psychological reasons. Although new players today earn things at different rates than veterans used to earn them, it is still true that T4B is a bottleneck resource at intermediate levels of progress. That offer might be a boring repeat for veterans, but it is a shiny new offer for newer players that can still save them months of gameplay grind. As long as players continue to buy them, Kabam will continue to offer them because for a large segment of the playerbase the offer is still relevant.
Your MBA is telling you Kabam is a factory selling widgets and the objective is to maximize the profits by optimizing the selling potential of those products. Your MBA is wrong in this case. It is usually not the objective of an F2P game to maximize sales. The object is to maximize revenue while injecting the minimum amount of resources into the game as possible. If a game operator forgets the second half of that goal, they tend to become a pay to play game (and MCOC is nowhere near that no matter what kind of hyperbole gets tossed around) and usually the game self-destructs soon after.
The kind of market research an F2P game has to perform is not "what are people willing to pay for?" It is the more subtle "what is the minimum value that people are willing to pay anything for?" This is, or rather should be, monetization 101.
Read that one of the origins of Black Friday is that refers to how company financial books have become red to black - from losses to PROFITS. Guess kabam’s Accounting dept is not yet complaining about revenue, so no Black Friday for everyone!
Actually, they do owe us something. You forget, the purchase of units and gems is what pays Kabam Employee’s salaries and keeps the game alive. It is a symbiotic relationship that relies on two parties (developer and end users).
In order to keep the game alive and competitive, we are owed a much better deal than this. In turn, we keep the game we all love going and Kabam employees employed. Win-win.
While not all offers are intended for all players, the issue is the perceived value Kabam has compared to majority of the player base is way off.
I want to keep the gaming going and would be more than happy making a purchase, but I am owed more value with the current meta of the game.
By the way for a flag on myself to get , I think as being Black Friday and this is about discounts , would work something a bit better if you could get discounts for units , like 3 dollars for 135 , somewhere 6/7 dollars for 275 units and so on , only for a day as it is Black Friday, and I am pretty sure is the community would be a bit happier as cyber Monday is coming and maybe you have some deals where can be purchase with units , as the one that basically you did today
Have a nice day
With this offer, I'm getting 6 T4BCs, 8 T1 alphas, 1 T4CC, and some gold and T2 alpha catalysts for 2400 units. Again, it's free for me and the math breakdown seems totally reasonable, if not crazy good for a black Friday deal.
I get that this isn't for everyone, but same goes for all the content and offers in this game, as the alliance-playing vets like to point out, and fairly. Maybe I'm an anomaly as far as the player base goes, but maybe not. I think the more fair criticism is that Kabam should have offered something else, but maybe that's coming on Monday. Just my 2 cents, anyway.
2. Don't sweat flags. If someone flags you for spam or abuse, all that does is force a Kabam mod to read your post. If it isn't spammy or abusive, then nothing happens except Kabam employees have to read your post. There's no down side to that.
Even F2P, this deal is not good... you can get 2 T4B and 3 T1A via arena almost weekly. If you are in an alliance, you get 5-6+ T1A with Glory and 3+ T4B every AQ. Not to mention all the T4CC frags... This is all free... you just need the right alliance.
It's an offer which happens to fall on Black Friday, not a Black Friday offer.
Oops ... that's me.
If it prevents them from kicking puppies on the way home from school, it is a fair trade.