Why hide champs?
Basically the title. Why hide who the next champs are gonna be when the devs have it planned out months in advance and they usually get leaked an entire month beforehand anyway. I get why you'd hide the champs for movie releases but I have no idea why not for any other regular old month as wouldn't it bring more hype if you reveal them beforehand? There could be some obvious thing I'm missing but I just don't really get it.